And every year thousands of tourists visit to witness its magnificent sunsets.
The rock, which stands at 1,100ft above the arid plains of Alice Springs, is transformed in the dying sunlight.
It becomes a spectacular sight flushed with pink and then blood red.
The Aborigines regard it as being a spiritual place inhabited by
friendly spirits but some tourists have good reason to disagree.
Hundreds of visitors who casually pocketed chunks of the sacred
landmark and took them home found they brought nothing but bad luck,
including illness, marriage break-ups and even death.
And tourists in fear for their lives regularly return rocks that they've taken from the sacred landmark
Park managers are bombarded daily with packages of "sorry rocks"
Some packages - ranging from small stones to a five stone slab - have arrived with apologies.
But a number of senders have included details of tragedies which have
befallen them since they took the rocks, including illness,
relationship break-ups and even death.
One British tourist who returned a small chunk of rock, was quoted in
an Australian newspaper as saying: "Things were good in my life before
I took some of Ayers Rock with me, but since then my wife has had a
stroke and things have worked out badly for my children, we have had
nothing but bad luck".
Another letter from Arizona claims that by removing some rock it had
brought nothing but sickness to the person who had taken it.
And an Australian women said that she had suffered a still birth since
taking a piece of rock and that she hoped by returning the rock
whatever evils that may have been unleashed would now subside.
To deter tourists from taking souvenirs, park managers hype up the idea
that rock is cursed and even go as far as displaying the returned rocks
and letters from those suffering bad luck.
But despite the fact that the curse has been invented by park officials
to stop the rock being carried away "piece by piece", for those who
believe it may indeed become a self-fulfilling prophesy, i.e. "you are
cursed if you think you are".
About the Author
LINDA PRESTON WORKS AS A FREELANCE WRITER AND SHE CAN BE CONTACTED VIA HER WEBSITE AT http://www.psychicreach.co.uk